FAQ
Q. Is direct marketing still an essential form of advertising?
A. Direct marketing through direct mailing is still an essential form of advertising. Not all consumers react to all forms of advertisement. While one consumer is more apt to reply to a TV, another to a website’s banner and another to an advertisement they received in the mail. Direct mailing is essential for of complete media mix. Some consumers will not respond the first time they see an advertisement. The consumer may have seen a product or service on the television, than online and finally their mail arrives with a flyer or postcard. This third advertisement may be the one they reply to. Keep your advertising options open to several different mediums to improve the overall response rate.
Q. What are some of the benefits of direct mailing?
A. Direct mailing can be useful for tracking purposes. Tracking gives you solid statistics that will benefit your marketing strategy to pinpoint trends and possibly seasonal functionality. You can track which advertisement was mailed, when it was mailed, and the response rate. All of these will help your business understand when to promote your product and services at what time of the year; also providing an effective cost analysis.
Q. What is a compiled list versus a response list?
A. A compiled list is useful when you want to Market to a specific location. These lists are gathered from telephone directories and other similar resources and then contrasted with the census bureau data information to narrow down a certain range of people such as a certain ethnicity, age group or income level within a specific zip code. This kind of mailing can be successful but it doesn’t narrow down a specific consumer that has inquired about the type of service or product you are selling.
A response list consists of consumers that have inquired about your specific product or service. The response rates on these kinds of lists are higher than a compiled list. We use the benefit of tracking when a person purchases a specific item. It is in our client’s best interest to react to this purchase within 6 months. These are hotline buyers. Hotline buyers are more than likely going to purchase a product or service that is related to the initial purchase within 6 months.
Q. How are lists kept current and up-to-date?
A. It is crucial to keep lists up-to-date in order for us to position clients with consumers that fall into their target audience. Our innovative data management system complies with a rigorous maintenance schedule. During the maintenance process the information is verified, corrected, and updated as needed. Our maintenance schedule must meet a set of criteria and is audited on a regular basis to ensure we are exceeding our client’s expectations.
Q. How precise are your suppliers' databases?
A. Jaraleads includes the highest quality data in the industry and these records are tested and examined by efficient database specialists to ensure their quality and their completeness. We maintain a high level of business database accuracy. Our database experts work continuously on the updates of our databases from more than thousands public sources.
Q. How Do I Know If The Leads Are Genuine?
A. Though our suppliers, We find genuine leads and maintain a strong reputation in the market. We understand that new and fresh leads are extremely vital for your business. These leads act as the major support. We make sure that our list providers have a stylish and refined database system so that we can provide you with immaculate and high impact leads and influential mailing lists that will transform into increased rate of responses. More specifically, we consult about the key idea that you possess and then deliver to you pre-screened lists and leads. This will help you to meet your requirements and hence you will save money and time.
Q. How Can We Benefit By Using Your Leads?
A. Jaraleads finds diverse and effective leads that help our clients improve their business potential in a big way. We locate suppliers that can provide high quality leads and lists that are beyond the expectation of our clients. Our providers bear an assortment of standard profiles of consumers and we can generate distinctive, tactical profiles in order to help your attain your business objectives. In addition, we maintain an excellent ability to endow our clients with ground-breaking and tactical recommendations to perk up their marketing campaign. Our service goes in perfect sync with the requirements and objectives of varied clients.